Eyes & Edge

 

EYES & EDGE

2016   ///  Branding / web design / social

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Background

Eyes & Edge is a Portland-based, independent media company, covering culture, fashion, and events up and down the west coast. Using social media, websites, curated playlists and print publications, Eyes & Edge engages with the youth and creative people in the community. 

 
 
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Logo

The first part of working with Eyes & Edge was revamping their brand identity. Their original logo didn't convey the modern fashion aesthetic they were going for, and needed a refresh to appeal to their music and fashion driven audience. 

 
 
 
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Web and social

As part of the rebrand, Eyes & Edge also wanted to redesign their online presence. They wanted to keep their site running on Wordpress,  so to avoid rebuilding the back-end from scratch as well, we opted to borrow an existing Wordpress theme and customize the design to fit our new look and feel.