2017 /// Branding / print / social
Les Autres is an Lisbon-based, independent platform focused on bridging the gap between cultures by shedding a light on the positive sides of cultures that are often overlooked in mainstream culture or creative outlets. Les Autres curates designers, brands, artists and stories, that will be presented through social media, an online store, and pop-up shops.
I was asked to come up with a logo and word mark to go with their multicultural vision - something that not only showed their multicultural background, but also present themselves as a fashion forward and sophisticated lifestyle brand. Since most of their customer interaction comes through social media, developing a simple icon they could use as a profile image across the web was very important to the client. We also explored potential for print materials and business card designs.